Top SEO factors for 2021: An exhaustive list for beginners

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SEO can seem daunting because there are so many factors.

Familiarizing yourself with these aspects can help you determine which ones you need to focus on to improve your SEO.

What are the 3 main categories of SEO?

  1. On-Page SEO

  2. Off-Page SEO

  3. Technical SEO

Let's dive into each category and explore the factors that help determine how optimized your site is for search engine rankings.

On-Page SEO Factors

  1. Metadata (title tag, meta description, H1 header)

  2. Words on Page

  3. Readability

  4. Images

  5. ALT Text

  6. User Experience (UX)

  7. Navigation

  8. Site Structure

  9. URLs

  10. ADA Compliance

 

Off-Page SEO Factors

  1. Age of Domain

  2. Authority

  3. Engagement

  4. Internal Linking

  5. External Linking

  6. Google My Business Listing

  7. Social Media Sharing

  8. Customer Reviews/Ratings

  9. Backlink Volume

  10. Backlink Quality

 

Technical SEO Factors

  1. Page Speed

  2. Mobile-Friendliness

  3. JavaScript

  4. Security

  5. Crawlability

  6. XML Sitemap

  7. robots.txt File

  8. Schema Markup

  9. Redirect Loops

  10. Functionality


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Need more insight?

I dive into each of these in my SEO Academy.

Or if you'd like to talk about how I can help you optimize all of these, schedule a 1:1 SEO strategy session with me!

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