SEO & content marketing
SEO advice
for the
rest of us.
Practical SEO thinking from an independent consultant who works with small businesses. No agency markup, no automated nonsense. Just honest takes on what actually works.
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Recent posts
AEO vs SEO: What Actually Changes for Small Businesses in 2026
AEO isn't a separate thing from SEO. Here's what overlaps, what's actually different, and what a small business should do about it this month.
November 11, 2026
Why your website is your most important digital marketing tool
Social media, Google Ads, email. None of it performs the way it should if the foundation isn't there.
June 19, 2026
Why doesn't my website show up on Google?
These are the most common reasons I've seen, and how you can fix it.
May 14, 2026
How to tell if your SEO is actually working
Most SEO reports are full of numbers that don't tell you much. Here's what to actually look for, what the warning signs are, and what questions to ask your SEO person.
April 13, 2026
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