SEO & content marketing
SEO advice
for the
rest of us.
Practical SEO thinking from an independent consultant who works with small businesses. No agency markup, no automated nonsense. Just honest takes on what actually works.
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SEO
How to tell if your SEO is actually working
Most SEO reports are full of numbers that don't tell you much. Here's what to actually look for, what the warning signs are, and what questions to ask your SEO person.
April 13, 2026
SEO
How I actually run SEO for small businesses in 2026
Most small-business SEO advice is built around agency incentives, not business results. Here's how I actually think about it and what the work looks like in practice.
February 14, 2026
SEO
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This site exists for one simple reason: to talk honestly about SEO without turning it into noise.
January 15, 2026
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